A new study confirms what savvy consumers have long suspected: Most breakfast cereals advertised to kids are chock-full of sugar and low in fiber.
Cereals marketed to kids have 85% more sugar, 65% less fiber and 60% more sodium than those aimed at adults, according to the report from Yale University’s Rudd Center for Food Policy and Obesity.
Some cereals with the poorest ratings even have health claims on the box.
Meanwhile, the average preschooler sees 642 cereal ads a year on TV. Most are for types with the worst nutrition ratings.
The top 10 cereals poor in nutrition marketed to kids are:
1. Reese’s Puffs
2. Corn Pops
3. Lucky Charms
4. Cinnamon Toast Crunch
4. Cap’n Crunch (tied)
6. Trix
6. Froot Loops (tied)
6. Fruity and Cocoa Pebbles (tied)
9. Cocoa Puffs
10. Cookie Crisp
[Source]
Chapter: Food :: 15 December 2009
