Noni | Noni Fruit | Noni Juice

Noni

Facts
Nutraceuticals
How does it work
Xeronine
Noni's 5 main uses
Antibacterial/fungal/parasitic agent
About Dr. Ralph Heinicke
How to buy noni juice
How to drink noni juice
Recommended dosing
Books & articles
Noni shoppe
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Facts

Also known as Nonu, Nono (in Tahiti and Raratonga), Indian Mulberry (in India), Mengkudo (in Malaysia), Nhau (in Southeast Asia), Polynesian Bush Fruit, Painkiller Tree (in Caribbean islands), Grand Morinda (in Vietnam), Cheesefruit (in Australia), Kura (in Fiji) or Bumbo (in Africa) and et al.
Scientific name is Morinda Citrifolia.
It is an evergreen shrub or bush and can grow to heights of between fifteen to twenty feet.
The fruit looks like a green grenade and is covered with reddish brown seed pits that give it a lumpy texture.
The noni fruit starts green, turns yellow, ripens to whiteness and falls from the tree.
The tree bears fruits all year round. Once one fruit is picked, a new one will take its place after only three months!
The noni fruit, in its raw form, smells foul and tastes just as bad.
Originated in India, it now grows in various parts of the world such as French Polynesia (the best known of these islands is Tahiti), Hawaii, Southeast Asia and et al.
It grows best in mineral-rich volcanic ash.
Earliest reference to noni being used as a medicine date back several thousand years to India's Sanskrit writings when it was used in Ayurvedic medicine.
Noni is used in the native medicinal systems of the islands of the South and Central Pacific, including Tahiti, Samoa, Tonga and Hawaii, Southeast Asia for example Malaysia and the Philippines.
Though widespread, it is the French Polynesians who really made noni a part of their cultural life.
Noni was, and still is, prescribed by the native Polynesian healers to treat pain, inflammation, burns, skin problems, intestinal worms, nausea, food poisoning, fevers, bowel and menstrual problems, insect and animal bites et al.
Viritually every part of the noni plant is used for its individual medicinal properties : fruit, seeds, flowers, roots and bark.
Noni was introduced to the western world in early 20th century.
According to Dr. Neil Solomon, who is considered a recognized leader in medical nutrition and nutraceuticals, noni has been reported to be safe for pregnant and/or nursing mothers. Noni can also be taken with all medications and other food supplements.
It is non-addictive.
Main noni juice makers obtain their noni fruits from Hawaii and Tahiti.
A juice from Tahiti, marketed by Tahitian Noni International has been included in the 2003 edition of the Physicians Desk Reference for Non-Prescription Drugs and Dietary Supplements to document its significant health-promoting capabilities.
In 2003, the Commission of The European Communities authorized the sale of this juice by Tahitian Noni International in Europe as a novel food. The announcement, issued from Brussels, Belgium, came after years of testing and research, proving the safety of the juice of the Morinda citrifolia or noni fruit. This company's noni juice is the first noni juice product approved for sale in Europe.

Nutraceuticals

Over 150 nutraceuticals have been found in the noni fruit, some of those identified are : anthraquinones, beta-carotene, calcium, linoleic acid, magnesium, pectin, potassium, proline, protein, proxeronine, proxeroninease, scopoletin, beta-sitosterols, sterols, phenylalanine and tyrosine, ursolic acid, all the B vitamins and antioxidants like vitamin C, proanthocyanadins and anthocyanadins.

How does noni work? (and why it can be good for so many conditions)

Our bodies work by biochemical reactions. Examples include growing hair, digesting food, healing injuries, fighting infections, walking, thinking, feeling and etc.
There are certain processes in our body that are primary and supportive of the entire body. Any change in these primary processes can cause dramatic changes throughout our whole body and other aspects of our life.
Two of the main primary processes include the processes of synthesis and of communication.
Synthesis include all the things that our bodies make, for example, proteins, connective tissues, new cells, hormones, DNA etc.
Communication refers to the flow of chemically controlled information among the cells, for proper co-ordinated growth of the human body as a whole.
Globular proteins are the workhorses for both synthesis (enzymes) and communication (cell wall receptors) processes.
Globular proteins are long strands of amino acids connected like beads on a string. Big and wobbly, they spend only a very short time in the precise shape that does most of their intended work.
More about proteins...
Enzymes catalyze every biochemical reaction in the body and the cell wall receptors are responsible for much of the communication that occurs biochemically in the body.
To increase the effectiveness of an enzyme or receptor, our bodies produce a small molecule called xeronine that wedges itself between the strands of protein, making it more rigid and hence spending more time in its biochemically efficient configuration.
Dr. Ralph Heinicke, a research biochemist, pioneered the study of the alkaloid Xeronine.
Xeronine is produced in the body (large intestine) from the building blocks Proxeronine, Proxeroninase and Seratonin.
Our bodies contain all of these blocks but proxeronine may be in short supply.
Under usual circumstances, the liver stores proxeronine, releasing it into the bloodstream every two hours.
Additional quantity of proxeronine required comes from the food that we eat.
However soil depletion and environmental degradation have reduced the amount of xeronine building blocks in our food.
Also illnesses, aging, stresses, highly active lifestyles etc. have placed an increased demand on the proteins in our body.
To increase the supply of xeronine in our body, more proxeronine will need to be supplied through our diet.
Noni is found to contain, in abundant quantity, the building blocks for xeronine, namely proxeronine and the enzymes needed to convert proxeronine into xeronine, known as proxeronase.
One of the first scientist to research noni was Dr. Ralph Heinicke.

Noni's 5 main uses

Daily Tonic
- • Can be taken along with other supplements, including vitamins, minerals and herbs, including: pycnogenal, germanium, vitamins C and E, chondroitin, aloe vera, et al.
- • Boosts general health and performance.
- • Dramatic improvement in weakened conditions.
- • Increased absorption, assimilation, utilization of vitamins, herbs and minerals.
- • Powerful anti-oxidant function for protection from free radical damage.
Analgesic
- • For treatment of pain and headaches.
- • The noni tree is also known as the "Pain and Headache Tree".
- • Beneficial for back & neck pain, muscular & nerve pain, migraine and tension headaches.
- • A 1990 study conducted at the Laboratory of Pharmacosny of the University of Meets in France found noni to have a central analgesic effect.
- • According to studies reported in the journal Planta Medica (Analgesic and Behavourial Effects of Morinda Citrifolia; pg 430-434; Oct 1990), noni has been found to be 75% as effective as morphine sulphate in relieving pain without the toxic side effects of morphine. Unlike morphine, noni is not addictive.
Immune Support
According to clinical trials conducted by Dr. Schechter, director of the Natural Healing Institute in California,
- • Noni stimulates the production of T-cells in the immune system. T-cells play a pivotal role in fighting disease.
- • Noni acts to enhance the immune system involving macrophages and/or lymphocytes, which are a vital part of the body's natural defences.
- • Noni has been shown to combat many types of bacteria.
- • Noni inhibits precancer function & the growth of cancer tumours by allowing abnormal cells to function more normally.
Anti-inflammatory
- • Effective for muscular and joints conditions such as arthritis and carpal tunnel syndrome.
- • Reduction of pain & swelling in injuries such as bruises, deep cuts, boils, strains and burns. Noni can be used as a poultice and applied directly onto the affected skin.
- • Beneficial for ulcers, cellulitis, scalp conditions and itching rashes.
Adaptogen (Normalizing Function)
- • Helps restore body's internal organs to normal function.
- • Scientific documentation of benefits for gastrointestinal system (diarrhea, heartburn, nausea, colitis, ulcers), reproductive organs (menstrual problems, fibroids, yeast infections), liver and pancreas (diabetes mellitus, pancreatitis), respiratory system (asthma, sinusitis, emphysema), endocrine system (thyroid & adrenal disease), cardiovascular system (heart disease, high blood pressure, stroke) and nervous system (stress, depression, memory, sex drive, energy).
- • Isolation of the compound from noni called scopoletin by the University of Hawaii in 1993 attributes the new compound to lowering blood pressure, reducing inflammation, killing bacteria and fungi and preventing tumour growth.
- • The phytonutrient, damnacanthal, found in noni, was found to be an inhibitor of some precancerous cells.
  Reference : "Induction of normal phenotypes in ras-transformed cells by damnacanthal from Morinda citrifolia" Hiramatsu T, et al. Cancer Letters (1993) 75:161-166

Antibacterial, antifungal & antiparasitic agent

With the presence of active components like anthraquinones, scopoletin & terpenes (e.g. beta-carotene & ursolic acid), noni is effective against bacteria and fungus.
Noni has been blessed with anthraquinone compounds like alizarin, acubin & L-asperuloside that fight against bacterial strains like E.coli, salmonella, shigella, staphylococcus aureus and baciillis subtilis.
Extracts of damnacanthal, one of the anthraquinone compounds have been shown to kill the parasite responsible for malaria called Plasmodium falciparum.
Reference : The Medical Parasitology, The C.V. Mosby Company, London (1971)
Damnacanthal is also potent against leishmaniasis, a parasite condition.
The anthraquinone compound called alizarin inhibits the human immunodeficiency virus (HIV).
Reference : "Antiretroviral activities of anthraquinones and their inhibitory effects on reverse transcriptase" Hirotaka H, et al. Antiviral Research (1991) 15(3):205-216
Noni exhibited vigorous antiparasitic action when an alcoholic extract consisting of morinda citrirolia & other plants was tested on the human parasite worm called Ascaris lumbricoides.
Reference : "Screening of indigenous plants for anthelmintic action against human Ascaris lumbricoides: Part II" Indian J Physiol Pharmacol (1975) 19:unknown
Researchers from the Philippines reported that a concentration of noni leaves killed 89% of Mycobacterium tuberculosis, the bacteria that cause tuberculosis. The researchers identified the active compounds in the noni plant to be plant steroids, or phytosterols.
Reference : "Potential antimycobacterial agents isolated from the leaves of noni" Saludes J, et al. International Chemical Congress of Pacific Basin Societies, Honolulu (2000)

About Dr. Ralph Heinicke

Ralph Heinicke graduated from Cornell University in 1936 with a special interest in plant physiology. After completing his studies in electrical engineering at the University of Kentucky, Lexington, he went on to receive his Ph.D. in biochemistry from the University of Minnesota. He lived in Hawaii from 1950 to 1986, doing research for the Dole Pineapple Company, the Pineapple Research Institute, and the University of Hawaii.
The Origins of Xeronine -
The first step in his discovery of the active ingredients of the Morinda citrifolia fruit was in his work at the Dole Pineapple Company. He was commissioned to find medicinal uses for an enzyme which was prevalent in pineapple, bromelain. Dr. Heinicke published articles in several scientific journals detailing the findings of his research. Since about 1972, Dr. Heinicke had been attempting to identify the unknown ingredient in bromelain, which he believed was actually responsible for the encouraging results of his clinical work. After many years of research, he eventually identified this ingredient as a new alkaloid to which he gave the name "xeronine." In December 1981, he patented xeronine as a new alkaloid.
The Path Leads to Morinda Citrifolia -
Because he was convinced of the potential benefits as a result of his research, Dr. Heinicke set out to find a food source that was high in proxeronine (the precursor to xeronine) that could be used as a food supplement. Living in Hawaii, he had heard of the many claims that had been made about the M. citrifolia plant, so he chose the fruit of this plant as the subject of his search for a xeronine supplement. He discovered that this plant not only contains enormous amounts of proxeronine, the precursor to xeronine, but that it also contains the enzyme proxeronase that facilitates the conversion of proxeronine to xeronine in the body.
Dr. Heinicke has spent most of his life studying M. citrifolia and the nature of its healthful properties, including xeronine and proxeronine.
Source : Heinicke, R.M. and Levand, O., Ferulic Acid as a Component of a Complex Carbohydrate Polymer of Bromelain, Phytochemistry Vol. 7, 1968, pp. 1659 to 1662.
Heinicke, R.M. and Gortner, W. A., Stem Bromelain--A New Protease Preparation from Pineapple Plants, Economic Botany 11, 1957, pp 225-234.
Copyright *1999. All rights reserved. This is intended for distribution in the U.S. only. This is not for retail sale or for use in other countries where this document has not been approved. This information may be copied and distributed freely as long as all text remains intact, unchanged. -->

How to buy noni juice

Ensure that the noni juice manufacturer maintains high quality standards and is dedicated to noni research.
Noni juice should be bottled in a dark-colored glass bottle to extend shelf life. Glass packaging also prevents gas-exchange experienced with a plastic bottle. In addition a glass bottle allows pasturization to eliminate the need for preservatives. Pasurization should be done in a manner that maintains the integrity of noni's important components.

How to drink noni juice

As a new consumer of noni juice, drink it for at least 3 months in order to make an accurate decision for its effectiveness on your body. Everyone's body is different. Some people noticed results in just a few days while others do not see a change until several months later. Give it a fair chance to work.
Drink plenty of water before and after drinking noni juice to help the body absorb the juice and flush toxins from the system. Gently shake the bottle before drinking. Mix it with water or your favourite fruit juice if you desire (it does not reduce the effectiveness of the juice).
Noni juice can be taken daily as a supplement to help maintain good health.

Recommended dosing

Test Dose: 3 days
Teaspoons of Noni Juice

Adult (over 16 years)

Before Breakfast

1 tsp.

Before Dinner

1 tsp.

Child (under 16)

Before Breakfast

1 tsp.

TAKE BEFORE BREAKFAST AND DINNER

Loading Dose: Month 1
Ounces of noni juice

Adult (over 16 years)

Before Breakfast

2 oz.

Before Dinner

2 oz.

Child (under 16)

Before Breakfast

1 oz.

Before Dinner

1 oz.

TAKE BEFORE BREAKFAST AND DINNER

Therapeutic Dose: Month 2 through Month 6
Ounces of noni juice

Adult (over 16 years)

Before Breakfast

2 oz.

Before Dinner

1 oz.

Child (under 16)

Before Breakfast

1 oz.

Before Dinner

?oz.

TAKE BEFORE BREAKFAST AND DINNER

Maintenance and Prevention: Month 7 and After
Ounces of noni juice

Adult (over 16 years)

Before Breakfas

1 oz.

Before Dinner

1 oz.

Child (under 16)

Before Breakfast

1 oz.

TAKE BEFORE BREAKFAST AND DINNER

Noni can be taken together with all other medications - there are almost no drug interactions (except coumadin/warfarin). In some situations, noni can allow other medications to act more efficiently. You should tell your health professional that you are taking noni, as your physician might want to decrease the dose of the medication prescribed. This often reduces the side effects from the original medication.
Noni has no overdose potential.
Though rare, allergic symptoms to noni may occur. If persistent diarrhea or and major allergic symptoms appear such as hives, swelling or difficulty in swallowing, stop drinking noni for 3 days, then start drinking it again at half the amount. If possible, slowly build back up to the more helpful amount. If these symptoms reappear, stop drinking noni juice. If minor hypersensitivity side effects appear, such as belching, mild transient diarrhea or a slight rash or itching, then reduce the amount of noni you drink until the undesired symptoms disappear. If these symptoms persist, stop drinking noni juice. In both cases, notify your health professional and follow his or her advice.

[Tahitian Noni™ is a trademark of Tahitian Noni International, Inc.
tipsofallsorts.com is not an Independent Distributor of Tahitian Noni International and is not affiliated with Tahitian Noni International.]

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